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Meet Castalin
Castalin builds the operating system behind home service companies doing $1M+, from the call that starts a job to the invoice that closes it out. That stretch is the part nobody owns, which is where the work goes missing.
Pipeline, Meta ads alone
18 days
$189,000
27 leadsin 18 days
Booked work
Same 18 days
$56,700
at their existing 30% close rate
Exterior Improvement, Sacramento
One living view
Figures from Divine Tree Service's own scoreboard, Sacramento.
Work closed
First full month
$54,155
All of it from leads they were already getting.
43% close rate that monthTwo clocks
Per call
63 sec
From missed call to first follow-up going out
56 sec
Hang-up to the call logged, summarised and tasked
What the board found
Price and getting other quotes are 30 of the 56 objections. That is a competitive-position problem, not a discounting one.
Read the Divine Tree storyAbout Castalin
One record per job
Castalin maps how work really moves through your company, ranks every gap by what it costs you, then builds the system that closes it.
6 wks
From kickoff to full deployment
Divine Tree Service
18 days
To prove a new lead channel, Meta ads alone
Exterior Improvement
24 h/wk
Back in the owner's own week
Divine Tree Service
One job, six moments
Six moments decide whether a job makes money. Each one gets a named owner and a record of what happened.
01An inquiry arrives
Otherwise a lead sits in three inboxes while everyone assumes someone else already called back.
Live inquiries
Every channel, one list
Marisol R.
Missed call · Dana
James O.
Web form · Luis
Keisha T.
Text · Dana
Paul H.
Referral · Ana
02A quote goes out
Left alone, a quote goes quiet after one text and the job goes to whoever followed up first.
Open quotes
Chased until there is an answer
| Quote | Amount | Next chase | Status |
|---|---|---|---|
Hollis Q-2318 | $15,220 | Today, 2 pm | Chasing |
Brennan Q-2316 | $8,450 | Tomorrow | Chasing |
Okafor Q-2311 | $4,980 | Signed | Accepted |
Marsh Q-2307 | $7,300 | Closed | Declined |
03The job gets scheduled
Miss it and the crew turns up while the material is still on a truck somewhere.
This week
Crews, dates and material
04A crew is on site
Skip it and the day gets rebuilt from memory that night, after the customer has already called to ask.
Field log
Hollis roof · Crew A
8:12
Crew checked in on site
10:40
Old decking replaced, 12 sheets
1:15
Customer asked about skylight flashing
3:50
Job marked complete
05The job finishes
Leave it to memory and the invoice waits until someone has a free evening to write it.
Invoice #1042
Hollis roof
06The week ends
You do not know which jobs made money, so the next bid gets priced on feel and capacity is a guess.
See what gets builtMargin by job
This week · target 30%
Labour and materials land on the job that used them
The board
Leads, quotes, crews, invoices and cash on one screen, filled in as the work happens. When something stalls, the board flags it while there is still time to act.
See what gets builtSample Home Services
Operations overview
This week vs last
New leads
42
+12%Median response
4 min
−3 minJobs booked
17
+4Invoiced
$86,400
+9%Leads vs booked
Last 12 weeks
Where leads come from
This month
Recent jobs
Owned end to end
How it works
We start from your real call, job and invoice data instead of interviews. Every fix is scored before anything is built, and working pieces reach you sprint by sprint.
Ready to scaleMap
We trace every handoff: who holds it, what carries it, who sees it fail first and when it peaks.
Identify
Each gap is scored on revenue, cost, time to value and risk, so you see the order and why.
Ranked gaps
4 foundMissed-call follow-up
Quote chase
Close-out invoicing
Material lead times
Deploy
The top fixes get built in sprints, each with its own number, tracked from the day it goes live.
Invoices sent same day, last 30 days
92%+18 pts
Close-out now drafts the invoice straight from the job record.
Integrations
Castalin builds on the phone, CRM, calendar and books you already run. Where two of them do not talk to each other, we connect them, and the system belongs to you.
Showing all 18 tools
Salesforce
HubSpot
HighLevel
Zoho
ServiceTitan
Jobber
Housecall Pro
NetSuite
SAP
Dynamics 365
Acumatica
QuickBooks
Xero
Sage
Stripe
Gusto
ADP
Bill
If a tool can't carry the work, we build what replaces it. Ready to scale
Product names and logos belong to their owners. They show tools we build on, not partnerships.
What gets built
The hubThe owner's phone
Same tools, before and after. Replacing them is never the first move: what is on the left gets wired to one record instead of to one person.
Client results
$54,155
Closed in month one at full production, every job from leads already coming in
Divine Tree Service
$189,000
Pipeline from 27 leads, from Meta ads alone
Exterior Improvement
43%
Close rate over their first full month
Divine Tree Service
Divine Tree Service
Sacramento, California
Exterior Improvement Incorporated
Sacramento, California
Manufacturing
Case study in progress
The cost of leaving it
Pick where work leaks out, then put in your own figures. The sums are on the screen, and nothing you type is stored or sent.
Sample numbers. Swap in yours.
Quotes nobody chases
4 quotes30%$3,50012 months$50,400
Quotes a month that go silent: 4. Your close rate: 30%. Your average job: $3,500The owner's time
10 hours$10052 weeks$52,000
Hours a week you spend on it: 10. What your hour is worth: $100Guarantees
Neither of those is a refund of the whole build, and we are not going to imply otherwise. The map, the roadmap and every piece that is doing its job remain yours.
On the roadmap
The ranked roadmap exists to surprise you. If it comes back and every gap on it was already obvious, you do not pay for that phase.
On anything we build
Every piece is built against a number and measured from before it existed. One that is not moving that number gets switched off and drops out of what you pay. You will have seen it in your own weekly report before we raise it.
FAQ
Fit, price, timing and what happens to the software you already run. If your question is not here, ask us directly.
Ready to scaleTrade and home service businesses at $1M or more in revenue, with six or more people and at least one person who sells. Complexity counts for more than size: every crew, subcontractor, contract and permit is another place for work to slip. See the trades we work with.
Clients typically invest in the five figures, depending on scope and what the mapping finds. We scope the build as one project and ship it in sprints, so you get working pieces along the way. After launch, the only recurring charge covers maintenance, support and training. See what gets built.
Not as a first move. Anything that works and can be connected stays, and we build around it. Where a tool cannot do the job or cannot be connected at all, the map shows it and we build the piece that replaces it. See the tools we build on.
The fastest fixes, like missed-call follow-up and lead routing, tend to show up within weeks since they touch the fewest systems. A full first version takes 30 to 90 days, and Divine Tree Service went fully live in about six weeks. Read their results.
We do. The first crew training is part of the build. After launch, training for new hires and for any piece that changes is covered by the monthly maintenance and support. Ask how that works for your team.
You do, once it is paid for. There is no licence and no seat count, and nothing is rented back to you. Read who we are.
Yes. Castalin works with home service companies across the United States. Get in touch.
Start here
We find the place it actually died. Then multiply that one place by the number of times it happened last year, which is the part most owners are not ready for.
When you get in touch
Nothing to prepare. One job that went wrong is enough to start from.
