Close more of the work you already have.Without hiring anyone to chase it.

Castalin builds the operating system behind home service companies doing $1M+, from the call that starts a job to the invoice that closes it out. That stretch is the part nobody owns, which is where the work goes missing.

Get my free ops auditSee How It Works

Six questions, about two minutes. You keep the map either way.

Where it goes

The job did not die on price.
It died on a Tuesday, waiting.

A customer called while everyone who could have answered was on a job. The call rang out. Someone meant to ring back and the afternoon filled up. Two other companies had quoted the work before anybody looked at it again.

Nobody decided to lose that one. It fell through the single place in the business where no name is written down, and that place is open three more times after a job is won: the material nobody ordered, the ETA somebody guessed, the invoice that trails the work by weeks.

$54,155

closed in month one at Divine Tree Service, from leads they already had

24 h/wk

handed back to that owner. His own week, not an office manager’s

$189,000

of pipeline at Exterior Improvement, from Meta ads alone, in 18 days

6 wks

from first call to fully live

Measured outcomes

Every project ships with a KPI baseline.

We define success metrics before writing a line of code. Pre-deployment baseline, post-deployment tracking, so you always know exactly what an automation is worth.

  • Revenue impact tracked from day one
  • Throughput deltas reported weekly
  • Owner hours reclaimed, quantified per automation
  • Full ROI report at 30, 60, 90 days
Leads handled per month+50%

Divine Tree Service. Same team, same phone, before and after

060120180240
BeforeMonth 1Month 2
Leads handled
Before Castalin

Client results

$54,155 closed in one month.
Not one new lead bought.

Divine Tree Service

Sacramento, California

There was nothing to inherit when we arrived. No CRM, no pipeline, a company running out of Google Sheets. Whatever came in from the SMS service, the web form or a referral went straight to the owner’s personal phone, and he sorted it himself: open it, decide whose job it was, retype the details across to that rep. One lead at a time, all day, around the actual work of running a company.

Six weeks later a business number put every caller straight through to whoever was responsible for them, each call was transcribed and the pipeline moved on within 56 seconds of hanging up, and the photo requests chased themselves. The company closed $54,155 in that first full month at full production, at a 43% close rate, on the same line it had always had. He has not handled an incoming lead since.

$54,155

closed in the first full month

43%

close rate that month

24 h/wk

of the owner’s own week, back

See the whole system for tree care companies

The actual work

The map, the prototype,
and the scoreboard.

Every engagement produces the same three artefacts, in that order. These are real ones from real clients, not mockups drawn for a website.

A large process diagram of a tree care operation, dozens of linked nodes running left to right from an inbound call through to a paid invoice.
First. The operation drawn end to end before a line of code exists, so the argument is about the map rather than the software.
A working prototype of a job sheet on a phone, each line item listed with its quantity and unit price beneath a tree service company’s own branding.
Second. You click the thing before anybody builds it, on the phone a crew carries. The figures on screen are seeded demo data.
A reporting panel with two horizontal bar charts, one breaking down what people called about and one showing why they did not buy, above a row of summary tiles.
Third, once it is running: what callers wanted, what stopped them buying, and what booked. Divine Tree Service, four months to August 2026.

What changes

Six moments between the call
and the cleared invoice.

The audit walks one job from the moment the phone rings to the moment the invoice clears, because that is the whole distance work has to survive. These are the six places it falls out, and what each looks like once somebody owns it.

An inquiry arrives

Before

It lands wherever it lands. Two or three people half see it, each assuming one of the others has it, and nobody starts a clock.

Now

It goes to one named person, and the clock starts whether anyone remembers to start it or not.

A quote goes out

Before

It stalls on a photo nobody chased, then sits in a thread that both sides quietly stop reading until it is too old to raise.

Now

The chase runs on its own until it gets an answer, and you find out which way it went.

The job gets scheduled

Before

The date is agreed on a call, the materials are ordered from memory, and the supplier lead time is a thing one person happens to know.

Now

The order, the lead time and the date sit against the job itself, so the week is built on what will actually be there.

A crew is on site

Before

You are the dispatcher. Changes move by group text, the customer gets an ETA somebody guessed, and what really happened is reconstructed that evening.

Now

The crew logs it where they stand, in seconds, and the office sees it without ringing anyone to ask.

The job finishes

Before

The paperwork trails the work by a week or three, so the invoice does too. Money you have already earned sits in somebody else’s account.

Now

Completion closes the job out, and the invoice goes with it rather than after it.

The week ends

Before

You know what your leads cost. You do not know which jobs made money, so the next bid gets priced on feel and capacity is a guess.

Now

Labour and materials land against the job that used them, so you can see which work is worth taking more of.

Fit

Worth doing when one job
has to survive a dozen handoffs.

Right if

  • You are doing $1M or more, with at least six people.
  • At least one person is paid to sell, with crews for them to sell into.
  • One job touches subcontractors, suppliers, permits, equipment and a contract before it is finished.
  • You are the person every decision still routes through.

Wrong if

  • You are under $1M, or there are fewer than six of you.
  • Nobody here is employed to sell.
  • The work is simple enough that one job needs two people and one date.

The last one is the one that costs us. A simple company billing $5M gives us less to fix than a complicated one billing $2M, and we would rather write that down than discover it with you six months in, on your money.

Your trade

The bottleneck in a tree company is not the bottleneck in a roofing company.

Same machinery underneath, different place the work falls out. Pick your trade and the page will name the specific ones: the storm week, the inspection window, the maintenance agreement nobody renewed.

Start here

Bring us one job
you know you lost.

Forty-five minutes, and you prepare nothing. We trace that job backwards through the call, the quote and the follow-up that never went out, until the place it actually died is obvious. The map is yours to keep, and it is worth having whether or not you ever hire us.

Get my free ops audit

Six questions, about two minutes.